An actively running company has insane potential to build strong customer relationships in today’s time. If you’re running a business, you definitely know the struggle of generating ROI based on your efforts. If your priorities aren’t straight, your efforts might as well go down the drain. And one way to make sure your efforts are counted is by polishing your SEO skills. SEO is a huge umbrella that covers a broad range of marketing aspects and makes things easier for businesses in digital times.
Everyone carries a smartphone with them in today’s time, which allows them to stay connected to the online world. So when we have a query, question, or need information, we run to Google looking for answers. And 95% of the users don’t move past the first page of the search results. So if your website isn’t found anywhere on the first page, you need to focus on improving the SEO strategy.
Every marketing strategy is designed to boost traffic, generate revenue, and increase sales. And the core of every digital marketing strategy focuses on multiple major factors and one of them is SEO. Search Engine Optimization boosts brand visibility for a business by adapting changing algorithms across various search engines. If you’re looking for help to polish your SEO skillset, you’ve come to the right place. We’ve got 3 tips right below that you should follow to boost brand visibility online!
Backlinks are important
One of the most important and valuable SEO skills to have as a marketer is link building. Backlinks to any website allow the search engines to vouch for your authenticity and credibility online. Search engines believe the value of content is based on the number of sites linking to the same webpage, and thus boost the chances of that page appearing on the first page of your search engine results. The ranking and visibility of your business are heavily dependent on earning backlinks.
You want to make sure that the backlinks on your website lead to credible and authentic websites, to help your website rank higher. Earning backlinks takes a lot of time, especially if your website is new, but thanks to backlink tools, you can find links and domains to improve your link-building campaigns.
Use Google My Business
While creating social media accounts for your businesses is important to connect with the audience, signing up your business on Google My Business is equally important too, especially if you’re running a local business. Every platform acts as a lead generation tool that will help you accomplish your targets. By creating a Google My Business account, you’re claiming ownership of your business profile. In translation, you have all the rights to manage the account, improve brand visibility on the platform and take advantage of premium features.
The purpose of a Google My Business account is to improve your search ranking online, particularly Google. If you have a business address added to your page, your business will show up on Google Maps and Google Search Engine Result Pages. It also fetches data from your social media profiles to display authentic and credible information on the results page. This way a potential customer can easily gauge much about what your business is for.
Display Customer Reviews
Potential customers trust the feedback and reviews of existing customers before making a purchase. New businesses have to work relentlessly hard to build a good reputation in the industry, and what better way to do that than use honest and positive feedback from existing customers? If you Google ‘EarthLink internet reviews’, you’re going to find a lot of customers giving their two cents on the service, from EarthLink prices to features.
Displaying honest feedback on your platforms will help you identify gaps, improve customer service and set you apart from the competition.
To Wrap It Up
These 3 tips might not be as popularly used, but they definitely work in improving your web ranking and brand visibility. Be consistent in practicing them, and you’re good to go!